Throughline is a small, female owned, marketing company that specializes in authentic storytelling for off-broadway shows, creative entrepreneurs, and new developing works and experiences. In an oversaturated media market, they believe there is a disconnect in authentic storytelling - between the body and the voice of the art. As creative strategists, their goal is to read your script, see your show, meet your team, and find your throughline.
The co-founder sent me a sketch she had drawn out as what they envisioned for their logo.
Together, we worked to refine and create the final product you see below.